As Labor Day draws close—and with it, the end of summer—Chili's Grill & Bar is sharing a map with five road trip routes to help people soak up the last opportunity for warm-weather adventuring and stopping at Chili's along the way. Due to travel restrictions and venue closures, many people have found their summer travel plans canceled yet Chili's wants to help people make the most of their three-day weekend and enjoy safe travels.
Those who decide to embark on a #ChilisRoadTrip are invited to share snapshots of their adventures on social media, so that they can be officially entered for their chance to win free Chili's for a year. On the #ChilisRoadTrip map, there are plenty of attractions to see across multiple states.
Image Credit: Chili's Grill & Bar
What Makes This Trend Stand Out
- Summer Road Trips
- Create road trip routes with attractions and restaurant stops to provide a memorable travel experience.
- Social Media Engagement
- Encourage customers to share their road trip adventures on social media to build brand awareness and engagement.
- Prize Incentives
- Offer prizes, such as free food for a year, to incentivize customers to participate in the road trip campaign.
Sectors Adopting This
- Hospitality
- Develop road trip packages with attractions and restaurant stops to attract travelers and provide a unique experience.
- Marketing
- Create social media campaigns centered around road trips to engage with customers and increase brand visibility.
- Promotions
- Design promotional offers or contests with prize incentives to encourage customer participation and drive sales.
