Knowing that people are finding that one day is blurring into the next during the pandemic, Kellogg's Special K created a special cereal kit as a " simple way to beat that blurry feeling." The Special K Blursday Go-Away Kit was created with the aid of Twitter, so that the brand could get a better understanding of what flavors Americans were talking about and when.
The kit contains seven flavors of Special K, each of which is matched to a different day, to support variety at home. While Monday shares a treat in the form of Special K Chocolatey Delight, the brand's Fruit & Yogurt and Cinnamon Brown Sugar Crunch Protein cereals help to create weekends to look forward to.
The Special K Blursday Go-Away Kit also includes socks for every day of the week, plus a weekly planner.
Image Credit: Kellogg Company
Key Themes Behind This Trend
- Day-specific Product Bundles
- Creating product bundles with items paired to specific days of the week offers a unique and personalized experience for customers.
- Social Media-inspired Product Development
- Utilizing social media to gain insight into customer preferences and behaviors can inform product development and lead to successful product launches.
- At-home Self-care Kits
- Packaging food products with self-care items such as socks and planners can provide a complete at-home self-care experience for consumers.
Where This Applies
- Cereal Manufacturing
- Manufacturers can explore creating similar day-specific cereal bundles to cater to customers looking for variety and personalization.
- Social Media Management
- Social media management firms have the opportunity to offer insights and data collection services to inform and improve product development processes for brands.
- Retail and E-commerce
- Retail and e-commerce businesses can package food products with complementary items such as self-care products to enhance customer experiences and increase sales.
