Global fashion events have been reshaped in response to the global pandemic and the upcoming New York Fashion week is no different, as it will be kicking off with the first-ever virtual adaptive fashion show. The show from the Runway of Dreams Foundation will feature Tommy Hilfiger Adaptive and Zappos Adaptive, plus Target, Kohl's and more, helping to pave the way for the future of fashion with a focus on inclusivity.
The Fashion Revolution event will share adaptive clothing and accessories on a virtual runway that celebrates people with disabilities. As part of the innovative virtual fashion show experience on September 14th, attending users will be able to "love" items, make purchases and add items to their wishlist thanks to Runway by SAP, an app powered by machine learning.
Image Credit: Runway of Dreams Foundation
Why This Trend Is Growing
- Virtual Adaptive Fashion Shows
- Disruptive Innovation Opportunity: Developing virtual fashion shows that focus on inclusivity and celebrate people with disabilities.
- Global Reshaping of Fashion Events
- Disruptive Innovation Opportunity: Creating innovative ways to reshape fashion events in response to global challenges such as pandemics.
- Innovative Fashion Show Experience with Machine Learning
- Disruptive Innovation Opportunity: Incorporating machine learning technology into virtual fashion show experiences to enhance interactivity and user engagement.
Industries Being Reshaped
- Fashion Event Planning
- Disruptive Innovation Opportunity: Offering virtual event planning services and technology for fashion events that can adapt to global disruptions.
- Adaptive Clothing and Accessories
- Disruptive Innovation Opportunity: Developing a wide range of adaptive clothing and accessories that meet the needs of people with disabilities.
- Fashion Technology and Apps
- Disruptive Innovation Opportunity: Creating innovative fashion technology and apps, powered by machine learning, to enhance fashion show experiences and shopping capabilities.
