Huluween is bringing movie-goers in Los Angeles four nights of spooky activations, virtual experiences and screenings. In an effort to slow the spread of COVID-19, most cities have put a ban on trick-or-treating, and with social distancing guidelines in place, consumers won't be planning any costume parties. Now, instead of just spending another night in, Hulu is offering a safe and entertaining alternative.
The event will take place from October 22nd to 25th, taking over the Equestrian Center at Griffith Park. Guests will be invited to enjoy a series of themed events that include "photo activations, live entertainment and screenings." The drive-thru-style event is open to 150 cars at a time, ensuring a safe distance is kept and maintained.
Image Credit: Rendering, Hulu
What's Driving This Trend
- Drive-thru Halloween Events
- Businesses can capitalize on the drive-thru event model to provide safe experiences during the pandemic.
- Virtual Experiences
- Virtual Halloween experiences can provide entertainment and engagement while adhering to social distancing guidelines.
- Themed Activations
- Innovative and creative themed events can attract consumers looking for unique and memorable experiences.
Who This Affects Most
- Entertainment
- The entertainment industry can create and host safe and engaging Halloween experiences through the drive-thru and virtual event models.
- Hospitality
- Hotels and resorts can offer drive-thru and virtual Halloween experiences for guests looking for a unique stay during the pandemic.
- Retail
- Retailers can provide virtual and drive-thru Halloween experiences to attract customers and promote Halloween-themed products.
