The Grubhub Halloween campaign has begun with the company providing data-backed reasons for customers to order-in for dinner this spooky season. Grubhub noted that Halloween is actually more popular for pizza delivery than the Super Bowl. This is due to customers spending a large portion of their time handing out candy, preparing spooky decorations, going trick-or-treating, or scrambling for last-minute celebrations. This leads to most individuals having limited time to prepare a full-scale dinner dish for their families.
As a result, Grubhub is encouraging customers to order-in, while providing information on the most popular restaurants, dishes, and orders from previous years. According to Grubhub, orders rose by a factor of 37.5% on Halloween of 2021 compared to the annual average, with the top 10 dishes including burrito bowls, cheeseburgers, pizzas, wings, quesadillas, and other fast party foods.
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What's Driving This Trend
- Halloween Food-delivery
- The Halloween season is now a prime opportunity for companies to promote their food-delivery services by providing customers with data-backed reasons to order in for dinner and highlighting the most popular meals from past years.
- Data-backed Recommendations
- Using past data to provide customer recommendations revolutionizes food-delivery campaigns and creates opportunities for businesses to drive sales.
- Fast Party Foods
- By highlighting fast and easy party foods, businesses can encourage customers to order-in rather than prepare a full-scale dinner dish.
Who This Affects Most
- Food Delivery Services
- Food delivery companies can leverage Halloween season to promote their services, provide data-backed reasons for customers to order-in and highlight popular meals from past years.
- Fast Food Chains
- Fast food companies can seize the opportunity of Halloween season to advertise their fast and easy party foods, creating better sales and customer loyalty.
- Market Research Companies
- Companies that specialize in collecting and analyzing data can help food-delivery and fast food companies make insights-driven recommendations to consumers, driving greater sales and engagement.
