Stillhouse Whiskey Created 'Unbreakable Hurricane Shutters'
Ellen Smith — September 18, 2020 — Marketing
References: stillhouse & adweek
Hurricane season is devastating the Southeastern United States, so Stillhouse Whiskey, a Bacardi-owned brand, is planning to help hurricane-proof some homes with 'Unbreakable hurricane shutters.'
In collaboration with the disaster relief nonprofit SBP, Stillhouse Whiskey will be providing 400 Florida homes with metal shutter panels that can weather the anticipated storms, protecting homes from the hurricane's winds. In an effort to promote this initiative, Stillhouse launched a video campaign that detailed survivor stories from past storm seasons, highlighting the mass devastation and loss that can arise.
The metal panels were molded out of the unique stainless steel cans the brand uses as appose to regular glass bottles, resulting in a protective layer that can help prepare homes for the approaching storms.
Image Credit: Stillhouse
In collaboration with the disaster relief nonprofit SBP, Stillhouse Whiskey will be providing 400 Florida homes with metal shutter panels that can weather the anticipated storms, protecting homes from the hurricane's winds. In an effort to promote this initiative, Stillhouse launched a video campaign that detailed survivor stories from past storm seasons, highlighting the mass devastation and loss that can arise.
The metal panels were molded out of the unique stainless steel cans the brand uses as appose to regular glass bottles, resulting in a protective layer that can help prepare homes for the approaching storms.
Image Credit: Stillhouse
Trend Themes
1. Hurricane-proofing - Opportunity for companies to develop products aimed at protecting homes from hurricanes and natural disasters.
2. Sustainable Packaging - Opportunity to use sustainable materials for packaging that can be repurposed in times of need.
3. Branded Disaster Relief - Opportunity for brands to associate with disaster relief in an effort to promote social responsibility and boost brand image.
Industry Implications
1. Alcohol - Opportunity for alcohol brands to collaborate with disaster relief nonprofits to provide assistance to communities in times of need.
2. Building & Construction - Opportunity for the building and construction industry to develop and manufacture hurricane-proof products for homes and businesses.
3. Nonprofit - Opportunity for nonprofit organizations to collaborate with brands and leverage their resources to provide disaster relief to communities affected by natural disasters.
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