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Transparent Pet Food Campaigns

Suzie’s CBD Treats' Latest Ad Promotes Honesty and Authenticity

— September 11, 2020 — Marketing
Denver-based pet treat brand Suzie’s CBD Treats unveiled its newest campaign last month, aiming to show full transparency when it comes to "product development, manufacturing and distribution."

Starring the company's co-founder and owner Caleb Gilmore, the ad takes viewers through the Suzie's CBD Treats factory, reveals the company's production process and even shows its staff as they work and relax in an engaging workspace.

Specializing in organic, CBD-infused treats for dogs, cats and horses, the brand sources its hemp locally from a Fort Collins farm and aims to stay true to its original small batch roots, even as consumer demand for its product grows. In the commercial, Gilmore tells the audience "we used to cut our hearts by hand but after the first couple million, we decided to upgrade.” The honest statement stresses that even as production evolves, quality will remain one of the brand's top priorities.
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