Mamitas Tequila & Soda is a new ready-to-drink hard seltzer from global alcohol beverage company Phusion Projects that's gluten-free, low-carb, and contains just 95 calories per can. The hard seltzer is made with 100% real tequila, with the product featuring 5% alcohol by volume. Consumers can now pick up packs of four cans, which contain four classic tequila flavors. This includes Lime, Paloma, Pineapple, and Mango.
Jaisen Freeman, Co-founder at Phusion Projects LLC, spoke to the launch, stating, "With tequila now trending as a better for you spirit, we carefully crafted Mamitas to elevate the hard seltzer category. Mamitas complements an active lifestyle and doesn’t sacrifice taste. Creating Mamitas was a no brainer for us."
Image Credit: Mamitas
Why This Trend Is Growing
- Low-carb Alcoholic Beverages
- There is a growing trend of low-carb, gluten-free, and low-calorie alcoholic beverages in the market, which offer health-conscious consumers a healthier alternative to traditional alcoholic drinks.
- Ready-to-drink Cocktails
- The ready-to-drink cocktail market is expanding as consumers look for convenient, portable and high-quality alcoholic beverages that can be consumed on-the-go, at a party, or while doing outdoor activities.
- Tequila-based Seltzers
- There is a trend of tequila-based seltzers that are refreshing, light, and lower in calories compared to traditional tequila-based drinks, offering consumers a healthier and more delicious option.
Industries Being Reshaped
- Alcohol and Beverage Industry
- The alcohol and beverage industry has an opportunity to cater to the growing demand for healthier and low-carb alcoholic beverages that offer convenience, portability, and quality.
- Fitness and Health Industry
- The fitness and health industry can leverage low-carb and low-calorie alcoholic beverages, like Mamitas, to cater to health-conscious consumers who want to indulge in alcohol without compromising their fitness goals.
- Hospitality Industry
- The hospitality industry has an opportunity to offer tequila-based seltzers and other ready-to-drink cocktails as a healthier and more convenient alternative to traditional alcoholic beverages, which can attract a wider range of customers.
