Franzia offers apparel and accessories for wine lovers in its online shop, including everything from one-piece swimsuits and lounge pants to beach towels, socks and wine-dispensing backpacks.
The Franzia Box Wine Backpack invites wine lovers to bring wine wherever they go thanks to a wearable bag that includes a pour spout on the side. The backpack is the perfect size for one of Franzia's boxed wines, meaning that it's easier than ever to take the brand's Red, White or Blush wines on the go. The backpack is specifically designed to hold five-liter boxes of wine—each of which shares 34 glasses of wine—meaning there will be more than enough to go around during outdoor activities with a group, so long as they bring their own drinking vessels.
Image Credit: Franzia Wines
Key Themes Behind This Trend
- Wearable Wine Accessories
- There is an opportunity for creating innovative wearable accessories that allow wine lovers to carry and dispense wine on the go.
- Portable Wine Dispensers
- Developing portable wine dispensers that are specifically designed to hold boxed wines provides a disruptive opportunity in the beverage industry.
- Outdoor Activity-ready Wine Packaging
- Creating packaging solutions that are specifically designed for outdoor activities, such as wine backpacks, offers a disruptive innovation opportunity in the wine industry.
Where This Applies
- Fashion Accessories
- The fashion accessories industry can capitalize on the trend of wearable wine accessories by creating stylish and functional products.
- Beverage Packaging
- The beverage packaging industry can explore the opportunity of developing portable wine dispensers that provide convenience and ease of use.
- Outdoor Recreation
- The outdoor recreation industry can benefit from the demand for outdoor activity-ready wine packaging by offering specialized products for wine enthusiasts.
