STUMP's Cleveland Location is Its Fourth Boutique Space
Jana Pijak — September 22, 2020 — Business
References: gardencentermag
STUMP is a boutique plant and garden retailer that recently opened its fourth location in the heart of Cleveland’s Van Aken District. The retailer is known for its knowledgeable plant experts and minimalist interior that spotlights the raw beauty of the plants sold inside.
Based in Columbus, Ohio, STUMP was founded by Emily Brown and Brian Kellett who used their unique backgrounds in industrial design and photography to launch a business specializing in curated products for both experienced and novice plant owners.
"Business success can be credited not only to stunning design, but also to customer experience as all employees are trained anywhere from one to three months in order to become plant experts." With a selection of desert and tropical plants, the retailer offers 200 to 400 plant varieties in the store on average with over 100 displayed at each location.
Image Credit: Brian Kellett, Garden Center Mag
Based in Columbus, Ohio, STUMP was founded by Emily Brown and Brian Kellett who used their unique backgrounds in industrial design and photography to launch a business specializing in curated products for both experienced and novice plant owners.
"Business success can be credited not only to stunning design, but also to customer experience as all employees are trained anywhere from one to three months in order to become plant experts." With a selection of desert and tropical plants, the retailer offers 200 to 400 plant varieties in the store on average with over 100 displayed at each location.
Image Credit: Brian Kellett, Garden Center Mag
Trend Themes
1. Boutique Garden Centers Expansion - As STUMP successfully opens its fourth boutique plant and garden retailer location, other boutique garden centers can follow suit and expand into other cities and areas.
2. Plant Expertise Training - STUMP's success shows the importance of trained employees in providing better customer experience, opening up opportunities for businesses to provide specialized training for their employees in relevant industries.
3. Curated Products for Niche Markets - Boutique plant and garden retailers like STUMP cater to niche markets by providing carefully curated products. Other retailers can do the same to fully capitalize on untapped customer segments.
Industry Implications
1. Garden Center Retail - The success of boutique garden centers like STUMP can encourage new businesses or established ones to pivot into a similar model of curated, expertly-trained staff.
2. Plant Maintenance Services - The plant ownership trend can also open opportunities for plant maintenance services that offer personalized services and products that cater to plant enthusiasts.
3. E-commerce for Plants - As plant ownership becomes a trend, e-commerce platforms can cater to the market by creating virtual plant centers and providing detailed information about plants, as well as online consultations with plant experts.
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