Adobe launches a creativity quotient test that is informed by academic research reports conducted by leading management consultancies and academic institutions, as well as authors with "yearslong expertise." The experience comes as "the exponential growth of technology and automation" has propelled creativity into "a core driver and differentiator for businesses."
Similar to IQ and EQ tests—but not quite—the CQ Quiz is there to inform individuals who take it on how they use creativity in leadership positions. It is also designed to help one gain insight into how to further develop and harness creativity to allow for individual and collective growth within a given company.
The creativity quotient test includes a total of 15 questions that cover the five prominent areas that Adobe has deemed essential for continued business success. These include corporate culture, skills, technology, data, and, of course, experience.