It is no secret that many popular beauty brands have underserved the BIPOC community but thankfully, indie labels like Makeup for Melanin Girls come as a great alternative to consumers.
Business ventures that focus on cultural inclusivity in the beauty space are vastly important. Not only do they give options to consumers who are looking for a product that fits their specific needs, but they are also empowering at their core.
Makeup for Melanin Girls, also known as MFMG, is "a community of thousands of women that are tired of being the last two shades in a collection and hearing "we're working on it" when yet another brand ignores the beauty needs of deeper skin tones." The label offers a range of beauty staples that are BIPOC-friendly, pertaining to lashes, eyeshadows, lipsticks, and highlighters.
Image Credit: YouTube @MFMG