US Open and Grand Slam champion, Naomi Osaka, debuts her first skincare brand dubbed KINLÒ. She makes her first step into the beauty industry with products for skin, eyes, and lips.
Specifically targeted at people of color, the tennis champion's skincare range boasts clean formulas. The brand name pays homage to the athlete's bicultural heritage. The words 'kin' and 'lo' mean gold in Japanese and Haitian Creole, respectively. The mission-first brand enlisted US-based dermatologist Dr. Naana Boakye as Dermatology Director. Boakye's role is to ensure high-quality product formulation while prioritizing education surrounding skin cancer and skin protection in the Black, Brown, and Asian Pacific communities.
Some featured products include the Active Golden Rays Sunscreen, the Hydrating Eye Cream, and more.
Image Credit: KINLÒ
Key Themes Behind This Trend
- Poc-targeted Skincare
- There is an opportunity for brands to create skincare products that cater specifically to people of color, with emphasis on clean formulas that prioritize skin protection and education.
- Athlete-branded Skincare
- There is a market for athletes to venture into the beauty industry by introducing skincare products that relate to their personal brand with emphasis on product quality and social responsibility.
- Clean & Sustainable Skincare
- There is a growing demand for clean and sustainable skincare products with emphasis on plant-based ingredients, eco-friendly packaging, and responsibility toward the environment.
Where This Applies
- Beauty & Cosmetics
- Skincare brands have the opportunity to create products that cater to a wide range of consumers, with emphasis on inclusivity, education, and social responsibility.
- Athletic Apparel & Accessories
- Athletes have the opportunity to expand their brand into the beauty industry by creating skincare products that align with their personal brand and values, with emphasis on high-quality formulations and social responsibility.
- Sustainability & Environmental Consciousness
- There is a growing trend toward clean and sustainable skincare products that prioritize plant-based ingredients, eco-friendly packaging, and responsibility toward the environment, with emphasis on reducing waste and carbon footprint.
