John Lewis and its subsidiary, Waitrose, recently joined forces to launch a combined customer loyalty card in an effort to bring the two aspects of the business together. Although there is no official launch date as of yet, the brand hopes to launch the program soon as currently there are seven million MyWaitrose cardholders and 2.6 million My John Lewis members.
James Bailey, the Executive Director of Waitrose, commented on the new partnership, stating: “Joint loyalty and joining the brands in a physical, digital and strategic way forms a very big part of our strategy going forward...We’ve got two much-loved brands with very loyal customers that don’t, at the moment, take advantage of what they’ve got collectively. Loyalty in several different formats at a joined-up level is important.”
Image Credit: John Lewis & Partners