The Knot created a new wedding registry store in order to provide people with more ways to register for items they want. The company operates a wedding planning and registry resource business in the United States, and it has worked with more than 20 million couples to created wedding registries. The new wedding registry store is named The Knot Registry, and it was created to streamline the registration process. The platform will contain popular wedding items to purchase, as well as cash funds, experience girts, charities, and more. The Knot Registry is available through an Android and iOS app.
Kristen Maxwell Cooper, the editor in chief of The Knot, spoke about the new platform, "Based on our analysis from millions of weddings and decades of expertise, we launched The Knot Registry Store, a complement to our existing registry platform, that provides inspiration from curated collections and a digital store full of thousands of handpicked products for couples to add to their registries and guests to buy, all in one place.”
Image Credit: The Knot