Disney Announced a New Strategic Reorganization
Daniel Johnson — October 15, 2020 — Tech
References: thewaltdisneycompany & engadget
Disney recently revealed a new strategic reorganization that will focus the business on streaming. The strategic reorganization will divide Disney into three groups that will produce various forms of content intended for digital distribution. Disney indicated that the reorganization is the result of the popularity of its streaming platform, Disney+, where its growth was much faster than projected.
The new media distribution group will be run by Kareem Daniel, who was previously the president of Consumer Products, Games and Publishing. Disney will release more details about its restructuring during an investor day event, that will take place on December 10th.
“Managing content creation distinct from distribution will allow us to be more effective and nimble in making the content consumers want most, delivered in the way they prefer to consume it,” said Bob Chapek, the Disney CEO.
Image Credit: Shutterstock
The new media distribution group will be run by Kareem Daniel, who was previously the president of Consumer Products, Games and Publishing. Disney will release more details about its restructuring during an investor day event, that will take place on December 10th.
“Managing content creation distinct from distribution will allow us to be more effective and nimble in making the content consumers want most, delivered in the way they prefer to consume it,” said Bob Chapek, the Disney CEO.
Image Credit: Shutterstock
Trend Themes
1. Streaming-focused Reorganization - Businesses can take advantage of the popularity of streaming platforms by reorganizing to focus on streaming and digital distribution, creating opportunities to produce more nimble and effective content.
2. Digital Distribution Divisions - Establishing separate content creation and distribution divisions can help businesses cater to consumers' preferred methods of consumption, ultimately delivering the content that consumers want most.
3. Expansion of Streaming Platforms - As streaming platforms continue to grow in popularity and exceed growth projections, businesses should consider expanding their streaming presence and offerings.
Industry Implications
1. Entertainment - The entertainment industry can benefit from reorganizing to focus on streams, with opportunities to expand their offerings and create more personalized and interactive experiences for consumers.
2. Media Production - As the line between content creation and distribution blurs, media production companies can benefit from reorganizing to include digital distribution divisions, enabling them to create and distribute content more efficiently and effectively.
3. Consumer Goods - Consumer goods companies that produce content, such as video games or branded products, can explore digital distribution opportunities and create personalized content for their audiences on streaming platforms.
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