Optimism Brewing, like many other companies, is threatened to go out of business due to the COVID-19 pandemic lockdown. However, the brand has implemented some new features in order to survive, including earlier hours of operation, a co-working option, and a "cafe street."
Gay Gilmore, who owns Optimism Brewing with her husband, shared that the idea for a co-working space came up organically as many people were already coming in at noon to work, whilst nursing a beer. Guests who wish to take advantage of Optimism Brewing's new feature can reserve a desk and enjoy a complimentary free beer and "all the sparkling water [they] want." As consumers look for a change of scenery, a co-working space in a brewery seems like substantial break from home.
Image Credit: Optimism Brewing, Christopher Frizzelle
Why This Trend Is Growing
- Co-working Spaces
- Opportunities for businesses to create co-working spaces in unique and unexpected locations, such as breweries.
- Flexible Working Options
- Increasing demand for flexible working arrangements that combine work and social activities, like co-working at breweries.
- Diversification in Hospitality
- The hospitality industry can explore diversification strategies, like incorporating co-working spaces into existing establishments.
Industries Being Reshaped
- Hospitality
- Hotels, restaurants, and cafes can consider adding co-working spaces as a way to attract customers and diversify their offerings.
- Breweries
- Breweries can capitalize on the rising interest in co-working by adapting their spaces and services to accommodate remote workers.
- Technology
- Companies specializing in technology solutions for co-working and remote workspaces have an opportunity to develop innovative tools and services tailored to brewery environments.
