Optimism Brewing, like many other companies, is threatened to go out of business due to the COVID-19 pandemic lockdown. However, the brand has implemented some new features in order to survive, including earlier hours of operation, a co-working option, and a "cafe street."
Gay Gilmore, who owns Optimism Brewing with her husband, shared that the idea for a co-working space came up organically as many people were already coming in at noon to work, whilst nursing a beer. Guests who wish to take advantage of Optimism Brewing's new feature can reserve a desk and enjoy a complimentary free beer and "all the sparkling water [they] want." As consumers look for a change of scenery, a co-working space in a brewery seems like substantial break from home.
Image Credit: Optimism Brewing, Christopher Frizzelle