Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

BMW Lets Consumers Customize the X2 with Snapchat's Augmented Trial Lens

 - Nov 24, 2017
References: campaignlive
BMW is the first brand to try out Snapchat's augmented trial lens, leveraging the technology to help consumers see some of the customization options available for the youthful X2 model.

It is becoming more common for automotive companies to adopt virtual and augmented reality technology to help potential new car owners to see the changes that can be made to a vehicle—but this new Snapchat-integrated feature doesn't require visiting a dealership or downloading a specialized app for viewing. This Millennial-targeted 'SnapAd' is appearing for Snapchat users across North America, the UK, Germany, France, Italy and Spain, but the experience may also be unlocked by scanning a Snapcode.

Snapchat's Augmented Trial Lens, which is also being touted as the "try-before-you-buy" augmented reality filter.