The alcohol brand Segura Viudas decided to increase its engagement with consumers online by creating a unique personalized campaign on Facebook.
The '#CaptionedByCava' campaign video was posted on the brand's account, and asked people to post their photos in the comments and receive a personalized caption by the brand. Using humor and pop culture references, the #CaptionedByCava campaign was able to enhance its social media presence and engage with consumers directly in a way that they are able to relate to. The campaign was highly successful, generating 1,212,526 impressions and reaching over one million unique people in the 32 hours that it was running.
Segura Viudas' #CaptionedByCava campaign was able to take advantage of the way people, particularly Millennials, use social media – all in a way that was relatively simple, yet highly targeted.
Personal Caption-Generating Campaigns
More Stats +/-
Budget-Friendly Dental Prosthetics
Diversifying Experiences for Creative Inspiration
Cage-Cleaning Animal Experiences
Ethical Water Brand Gins
Fictional Tech Company Plug-Ins
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.