Beauty industry titan Sephora lets consumers pitch their own beauty product ideas in a new consumer-driven initiative that's attempting to revolutionize product development.
By teaming up with its online platform, Volition, consumers were enabled to submit their ideas for beauty products. The ideas are encouraged to be things users have searched up and not been able to find, or products they'd like to see undergo a makeover. Users are encouraged to 'shop' through other people's idea submissions, voting for the best ones to increase Sephora's awareness of the demand. The consumer-led project aims to result in the conception of high quality beauty products people really want.
Community-driven beauty is a new industry innovation speaking to the growing market for personalized beauty products and customized skincare routines.