To help consumers get their hands on a customized gift this holiday season, whisky brand Copper Dog offered a bottle personalization service through the luxury department store Selfridges. For a limited time, the labels of Copper Dog purchases could be customized by the hands of in-store calligraphers to add a special touch to the giftable alcohol bottles.
Over the last few years, many brands have experimented with the release of personalized packaging for food and beverage products. Although many of them have been pre-made and rolled out on a large scale, this bespoke service from the whisky brand adds a special handcrafted touch to the bottles before gifting. In the process of engaging consumers on a personal level, these kinds of services invite people to feel as though they are putting their own mark on a product to the point of co-creation.