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Multi-Serve Bottled Cocktails

William Grant & Sons Batch & Bottle Cocktails are Flavorful

— June 4, 2021 — Marketing
The William Grant & Sons Batch & Bottle ready-to-drink cocktails are a new offering from the brand that marks its entry into the bottled cocktail market to provide consumers with a simple, high-quality way to enjoy premium drinks.

The drinks come in four options including Hendrick’s Gin Martini, Monkey Shoulder Lazy Old Fashioned, Glenfiddich Scotch Manhattan and Reyka Vodka Rhubarb Cosmopolitan, which each have six servings per bottle. This makes the drinks perfect for get-togethers and consumers looking to enjoy premium flavors from the comfort of home.

Global Innovation Marketing Manager Karen Murphy spoke on the new William Grant & Sons Batch & Bottle ready-to-drink cocktails saying, "Consumers are adopting a ‘less but better’ mentality and are becoming more discerning about the brands they drink. For decades we have continually produced premium and luxury spirits, but for the consumer who wants to indulge in an upgraded at-home experience, they can now do so without the fuss or cocktail accoutrements. Batch & Bottle provides an opportunity to showcase the world-class brands in our portfolio, while also providing an uncomplicated solution to perfect cocktail serves created and produced using our industry expertise.”
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