Kellogg's Froot Loops recently teamed up with the State Bicycle Co. to launch a single-gear colorful bike that may be customized to suit "Whatever Froots Your Loops."
The fun Froot Loops x State Bicycle Co. bike boasts colorful details that remind of the vibrant hues that can be found on the brand's mascot, Toucan Sam. In total, there are eight customization options available for different parts of the bicycle, including the wheels, seat and hand grips. The dynamic, limited-edition bicycle sells for about $450 and is exclusive available through State Bicycle Co.
As part of its Whatever Froots Your Loops campaign, Kellogg's Froot Loops has also collaborated with Neff on Froot Loops Toucan Sam Shades, which also put a premium on both color and customization.