American rapper Joey Bada$$ and Ev Bravado have teamed up to promote a new collection inspired by the artist's All-Amerikkkan Bada$$ album.
In the lookbook, Joey Bada$$ is seen modeling alongside Slick Woods, as the two promote the fashion line, which serves as an extension of the brand's "Make Amerikkka Suck Again" campaign. The clothing line consists of sweaters, hoodies, vests, denim and more, all of which have been updated to feature glistening rhinestones.
To promote the line, Joey Bada$$ and Ev Bravado will be opening a New York-based pop-up shop, that features an interactive workshop. During the workshop, The rapper and designer duo will lead consumers through an interactive in-store customization process, which invites guests to customize their own pieces with rhinestones.
Image Credit: EV BRAVADO
Rapper-Run Rhinestone Pop-Ups
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American Parody Streetwear
Rapper-Designed Luxury Sneakers
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