Heinz Created 'Irresistible Posts' That Could Be Ordered and Eaten

 - Aug 14, 2017
References: digitalbuzzblog
In Sao Paulo, Heinz set up a unique geolocation campaign to target Instagram users at lunchtime and appeal to them through Instagram Stories and 'Irresistible Posts.'

The posts were designed as "Instagram posts you could eat," making it possible for users to look at a post and swipe up to place an order to be delivered on-demand. In return, users received a personalized box filled with a burger crafted by chef Santi Roig from the Underdog Meat & Beers restaurant.

As well as offering social media users a unique way to interact with a platform that they have come to know and love, the Irresistible Posts campaign rewarded participants with highly shareable customized packaging and an unforgettable taste experience.