16 Social Management Tools

Social media is more than just a place for people to interact with one another online, and indeed social management tools have arisen to fulfill the more intricate purposes that the various platforms have come to hold. Both businesses and average users have vested interest in using social media as efficiently as possible; the platforms allow for ample money to be made, and tools help to increase that output in the service of likes and ad sales.

Social media, no matter the platform, rely on pleasing visuals, and many of the social media tools here aid in creating an attractive layout and scheme. ColorKuler and MyInstaPalette are two tools that automatically arrange photos to make the color palettes on users' pages cohesive and intrinsically appealing.

Content is essential as well, of course. There are a handful of services that automate the content selection process, giving users tailored content to post on social through algorithms that recognize what's most relevant to the user.