Nike celebrates the 35th year of its Air Max technology that infuses some of its most popular silhouettes with Air cushioning including the Air Max 90 Terrascape sneaker arriving in a Vivid Green colorway palette. It blends together Olive Aura across the shoe as well.
The pull tabs are now designed to be at the top of the tongue with wider mesh patterning and canvas profile Swoosh to add some durability to the shoe. It sits on top of a slightly clear midsole foundation that showcases a look at the Crater Foam cushioning. It has entirely recycled fabrications along with a waffle pattern thread using sustainably-sourced Grind materials. It is set to launch online in the upcoming weeks.
Image Credit: The Drop Date
Key Themes Behind This Trend
- Sustainable Sneakers
- Nike's use of recycled materials and sustainable sourcing presents opportunities for disruptive innovation in eco-friendly footwear.
- Neon Accents
- The use of stark neon colors in shoe design, like Nike's Vivid Green colorway, offers opportunities for disruptive innovation in the fashion and sports industries.
- Air Cushioning
- Nike's Air Max technology, celebrating its 35th year, presents opportunities for disruptive innovation in the design and development of footwear cushioning systems.
Where This Applies
- Footwear
- Nike's new Air Max 90 Terrascape sneaker and use of sustainable materials present a disruptive innovation opportunity for the footwear industry.
- Fashion
- The use of stark neon color accents in shoe design, like Nike's Vivid Green colorway, presents disruption innovation opportunities in the fashion industry.
- Sports
- The use of Nike's Air Max technology and innovative cushioning systems offers disruptive innovation opportunities for the sports industry.
