To celebrate its 25th anniversary Nike has announced the launch of an all-new Air Max 97 silhouette, which boasts a retro-themed design and old-school color scheme.
What makes the new model stand out in particular, however, is the unique combination of materials used in its construction; the shoe expertly blends suede, mesh, canvas, and terry cloth to create a multi-textured aesthetic that evokes vintage '90s apparel. In addition, the sneaker is dressed in a tan colorway, which is paired nicely with a rubber gum sole. Nike's signature 'Retro' branding is also seen on the heel tabs and insoles.
For those interested, the sneaker is set to drop on May 21, where it will be sold on Nike's website and at select retailers.
Image Credit: Nike
What Makes This Trend Stand Out
- Multi-textural Sneakers
- The use of innovative combinations of materials, such as suede, mesh, canvas, and terry cloth, in sneaker designs to create multi-textured aesthetics.
- Retro-themed Design
- A design approach that incorporates vintage elements to create a nostalgic aesthetic.
- Limited Edition Drops
- Releasing exclusive and limited edition sneaker drops to generate consumer excitement and demand.
Sectors Adopting This
- Fashion and Apparel
- Integrating innovative materials and design approaches in fashion and apparel to create unique and appealing products.
- Sportswear
- Using limited edition drops and innovative material combinations in athletic footwear to appeal to sneaker enthusiasts and generate buzz.
- Retail
- Creating exclusive releases and limited edition drops to drive traffic to brick-and-mortar and online stores.
