After releasing the music video for her song 'Bad Liar' on June 14th, Selena Gomez launched a line of merchandise that pays tribute to the 70s high school theme that it utilizes.
Included in the new line are various graphic t-shirts and shorts, which feature the name of the song, Gomez's initials, as well as the name of the fictitious sports team that's shown in the video. All of the graphics use retro lettering and motifs as well, which complement the muted colorways of gray, burgundy, pink, and white.
In addition to the graphic apparel, the Bad Liar merchandise line includes old school notebooks, stickers that can be put inside of it, and mock movie posters.
Key Themes Behind This Trend
- 70s-inspired Merchandise
- Opportunity for businesses to create and promote apparel and accessories with a nostalgic 70s theme.
- Music Video Merchandise
- Businesses can capitalize on the popularity of music videos by developing branded merchandise tied to the visual content.
- Retro Lettering and Motifs
- Businesses can explore the use of retro lettering and motifs to create a vintage-inspired aesthetic for their products and marketing campaigns.
Where This Applies
- Fashion and Apparel
- Fashion brands can create 70s-inspired clothing and accessories to cater to the nostalgia-driven market.
- Music and Entertainment
- Companies in the music and entertainment industry can leverage the popularity of music videos to launch merchandise lines and enhance fan engagement.
- Printing and Publishing
- Printing and publishing companies have an opportunity to produce retro-inspired notebooks, stickers, and posters to cater to the demand for nostalgic merchandise.
