Madewell's Curvy Jean is a New Style Inspired by a Classic Silhouette

 - Jan 27, 2018
References: madewell & refinery29
The 'Curvy Jean' is an all-new trademark style from Madewell that is based off of its best-selling high-rise skinny jeans. The new style was developed by the Madewell team to cater to women of all shapes, no matter their size.

The Curvy High-Rise Skinny Jeans are available in three washes that include light and dark colorways. The new denim style boasts a raised waist, a contoured waistband and US customers have the chance to get their pair personalized with a custom monogram embroidery up to nine letters.

Since 67% of women in the United States wear sizes 14 and up, a growing number of retailers like Madewell are offering much wider range of sizes that are not capped at a certain number.