Feetz shoes reject the one shoe size fits all mentality, and want to fuse fashion with technology to ensure everyone can find the perfect pair of shoes.
Looking for a specific pair of kicks to match an already planned outfit can be a difficult feat -- the colors aren't right, the sole is too slim, or your size isn't available. Feetz imagined a world in which shoes could be customized just as simply as your coffee order, and with the help of 3D printing technology, made that a reality.
Consumers are invited to download the Feetz app, and to take three photos of each foot, which will later be used to create a personalized mold. Users then select from a variety of colors, sizes, shapes and fits, creating a shoe that's as perfect and personal as their morning coffee.
Key Themes Behind This Trend
- Customized 3d-printed Fashion
- The use of 3D printing in fashion and accessories allows for endless customization opportunities.
- Personalization Through Mobile Apps
- Mobile apps that allow for user input can facilitate personalized experiences in a multitude of industries.
- Direct-to-consumer Retail
- By bypassing traditional retailers, companies like Feetz are able to offer unique and personalized products directly to consumers.
Where This Applies
- Fashion and Accessories
- The fashion industry can benefit from the use of 3D printing and mobile apps to offer customized clothing and accessories.
- Footwear and Shoe Retail
- The use of 3D printing and direct-to-consumer models can disrupt the traditional footwear retail industry and offer personalized products to customers.
- Health and Wellness
- The ability to create customized footwear can benefit individuals with specific foot conditions or injuries, and improve overall foot health.
