Luxury fashion brands are no stranger to customization, and a new Gucci Bespoke Service aims to cater to consumers seeking a highly personalized online shopping experience.
Available through e-commerce website MyTheresa.com, the new Gucci bespoke service is offered to those who purchase the brand's Ace Sneaker. A bespoke feature allows online shoppers to customize the shoe to their liking, whether choosing a distinct embroidery style or looking to monogram a pair with their initials.
Teaming up with Embodee Corp. -- described as a "leader in creating virtual product experiences," Gucci and MyTheresa.com appeal to Millennial consumers seeking authenticity and quality when investing in designer fashion. In addition to making e-commerce more interactive, this service also reframes a classic practice -- bespoke shoe design -- and turns it into an immersive experience that is lead by the everyday shopper.