Barneys New York recently launched a 'Build a Bag' option online and through its flagship store that gives affluent consumers the chance to customize a series of high-end handbags from designer Anya Hindmarch.
The capsule Build a Bag collection introduces several base bucket bags in different colors, which can be personalized with a variety of playful straps and fuzzy key rings. As Hindmarch sees it: "You can essentially take a classically beautiful, well-made bag and give it a subtle touch of humor, or you can go all out with fluorescent shearling strap and mink cherry charms."
The high-end collection includes designer handbags that are priced starting at just over $1,000 and can be accessorized with everything from neon-colored $450 mink fur handles and $325 eyeball-shaped fur stickers to decorative $250 key fobs.
Why This Trend Is Growing
- Customizable Handbag Collections
- Barneys' Build a Bag option offers personalized handbags from designer Anya Hindmarch, identifying a trend of high-end customizable fashion items.
- Personalized Fashion Accessories
- Introducing the Build a Bag collection, Barneys New York's online personalization program for high-end designer handbags introduces opportunities in the personalized fashion accessories trend.
- Luxury Consumer Experience
- Barneys' Build a Bag experience offers a highly personalized and luxury shopping experience, identifying a trend in the luxury consumer experience market.
Industries Being Reshaped
- Fashion and Luxury Goods
- Barneys' Build a Bag option for Anya Hindmarch high-end handbags is catering to the fashion and luxury goods market.
- Customization and Personalization
- Barneys' Build a Bag program introduces personalization and customization to high-end bags and other fashion accessories, creating opportunities in the customization and personalization industry.
- Online and In-store Retail
- Barneys' Build a Bag option caters to the needs of both online and in-store retail consumers, identifying trends in both the e-commerce and brick-and-mortar retail industries.
