'Safe & Sound' Plays Embarrassing Music When a Teen Drives too Quickly
Mary Van Puymbroeck — August 20, 2017 — Autos
References: toyota-europe & adweek
Toyota has unveiled a clever young driver app that plays embarrassing music when a teen drives poorly.
'Safe & Sound' is available on Android devices across Europe. To use it, parents simply have to press a button to let the app know the teen has started their trip. The app connects to the teen's Spotify account and overrides their playlist to play their parents' embarrassing music whenever the teen speeds or tries to use their cell phone. With this, the teen is automatically reminded to drive with more caution. The app also blocks any social media notifications and phone calls while the teen is driving. At the end of the trip, the app sends both the parent and the teen a driving report to summarize their trip.
This concept plays off of the idea that there is no better way to dissuade teens from doing something than by delivering the very real threat of embarrassment.
'Safe & Sound' is available on Android devices across Europe. To use it, parents simply have to press a button to let the app know the teen has started their trip. The app connects to the teen's Spotify account and overrides their playlist to play their parents' embarrassing music whenever the teen speeds or tries to use their cell phone. With this, the teen is automatically reminded to drive with more caution. The app also blocks any social media notifications and phone calls while the teen is driving. At the end of the trip, the app sends both the parent and the teen a driving report to summarize their trip.
This concept plays off of the idea that there is no better way to dissuade teens from doing something than by delivering the very real threat of embarrassment.
Trend Themes
1. Teen Driver Safety - Disruptive innovation opportunity: Develop apps or technologies that use creative methods to incentivize safe driving habits among teenagers.
2. Parental Monitoring Apps - Disruptive innovation opportunity: Create apps that allow parents to monitor and control their teen's driving behavior, promoting safer habits and reducing distractions.
3. Gamification of Driving Education - Disruptive innovation opportunity: Explore the use of gamification techniques to make driving education more engaging and interactive for young drivers.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrate smart technology and apps into vehicles to enhance safety features and provide real-time feedback to young drivers.
2. Mobile App Development - Disruptive innovation opportunity: Develop user-friendly mobile applications that address the specific safety needs and concerns of parents and teenage drivers.
3. Digital Entertainment - Disruptive innovation opportunity: Collaborate with music streaming platforms and entertainment companies to create interactive solutions that encourage safe driving behaviors in teenagers.
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