This new androgynous celebrity fragrance from pop star Katy Perry aims to send a message of inclusivity and diversity.
Lately, Perry has been experimenting with her public image by seeking out more gender-neutral and less flashy fashion choices. In honor of the star's new outlook on life, she is celebrating by releasing an androgynous fragrance. 'INDI' features notes of white tea, oriental plum and Italian bergamot. The scent is meant to be musky and rich with sparkling top notes, for a scent that can be worn by both men and women.
Generation Z and Millennial consumers are often drawn to products that feature an inclusive gender neutral-image. As generations that have been exposed to marketing their whole lives, these groups can become jaded against inauthentic or contrived brand messages, so they typically prefer to use their purchasing power towards brands that align with their own world views.
Image Credit: Katy Perry's Indi
Key Themes Behind This Trend
- Androgynous Fragrances
- The popularity of androgynous fragrances among Gen Z and Millennials presents an opportunity for innovative and inclusive scent creations.
- Inclusive Branding
- Brands that embrace diversity and inclusivity in their branding and messaging can appeal to jaded younger generations who value authenticity.
- Gender-neutral Fashion
- With more celebrities embracing gender-neutral fashion, the fashion industry can capitalize on this trend and provide innovative clothing options for consumers.
Where This Applies
- Fragrance Industry
- The fragrance industry can benefit from creating and marketing more androgynous scents that appeal to a wide range of consumers.
- Beauty Industry
- The beauty industry can focus on inclusive branding and messaging to appeal to younger generations who prioritize diversity and authenticity.
- Fashion Industry
- The fashion industry can capitalize on the trend of gender-neutral fashion by creating innovative and inclusive clothing options for consumers.
