Whether it is the work of a budding young influencer or a legendary superstar, the September 2017 pop culture trends reveal an ongoing demand for celebrity-driven products.
These days, it seems that many celebrities are expanding their brand by collaborating on unexpected products. For example, the actress Rashida Jones recently teamed up with the hard-case luggage company Away to create a line of Scandinavian-inspired suitcases. In a similarly unexpected move, rock iron Lenny Kravitz recently collaborated with CB2 on a modern furniture collection.
But while established celebrities have always been eager to add their name to new products, there is also a rise of lesser known personalities using their name to sell products. Indeed, the September 2017 pop culture trends reveal that young influencers are now being tapped for many different types of products. One example is the new jewelry collection from Mejuri, which was created with the help of YouTuber Lauren Elizabeth.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
