Disney fans will be interested to know that some of their favorite Disney princess films will reappear in theaters for a limited time.
In a series called the 'Dream Big, Princess' marathon, the films will be available at select AMC locations and the El Capitan Theatre in Hollywood. The series is to include the films Brave, Beauty and the Beast, Mulan, Tangled, Moana and The Princess and the Frog. Each flick will run for a week with 14 showtimes per run.
AMC is working in collaboration with Disney to have these films reappear in theaters. Over 300 AMC locations are participating in the event and fans are able to snag advanced tickets to these screenings beginning on August 2nd.
Why This Trend Is Growing
- Disney Princess Revival
- Disney is reviving some of their popular princess films by bringing them back into theaters for a limited time.
- Collaborative Theatrical Event
- AMC and Disney are collaborating for a Dream Big, Princess marathon to bring these films back to theaters.
- Exclusive Limited-time Offer
- The limited-time screening of these films provides an exclusive offer to Disney fans to experience their favorite films in theaters once again.
Industries Being Reshaped
- Film Exhibition
- Theatres hosting these screenings have an opportunity to attract Disney fans and drive ticket sales during a limited-time offer.
- Film Distribution
- Disney has the opportunity to strategically use this limited-time theatrical release to boost DVD and digital sales of the featured films.
- Marketing and Advertising
- AMC and Disney have the opportunity to collaborate on marketing campaigns that appeal to a broad range of Disney fans and drive ticket sales.
