What you say online can permanently impact how people perceive you in the real world, a concept which 'Sarahah' is attempting to alter.
The recent Snapchat update allows users to post links on their snaps, offering social media users a streamlined platform to redirect friends to their 'Sarahah' page. The anonymous messaging application provides each account with a custom URL, which directs other users to a page where they can leave anonymous messages for the desired user to read. The app quickly gained a European and North American customer base after announcing its partnership with Snapchat, launching the anonymous messaging app into the number one position in the app store.
Sarahah provides social media users with the uncommon practice of anonymity and privacy, forging a path for an alternative platform of digitized communication.