Responsive emoji billboards are appearing throughout select cities in the United States to promote the highly anticipated Emoji Movie. The outdoor digital campaign developed by Lamar advertising features various Emoji characters from the film reacting to surrounding elements, like the traffic and weather. For example, if traffic is moving slowly, drivers will be met with emojis that denote negativity, like the 'Meh' expression or the poop emoji. If it's raining the interactive billboards will rain cats and dogs, creatively informing and entertaining the driver and passengers.
Emojis are more than adorable yellow figures; they're communicative tools, and more importantly, they're emblematic of our generation. The creative digital campaign solidifies the importance of text-based communication, while effectively putting a smile on drivers' faces in a manner that's unobtrusive and beneficial.
Key Themes Behind This Trend
- Interactive Emoji Billboards
- Opportunity for businesses to utilize interactive billboards that engage with surroundings and entertain consumers.
- Contextual Advertising
- Opportunity for advertisers to create ads that react to the environment and capture audience attention.
- Creative Outdoor Advertising
- Opportunity for companies to think outside the box and create unique advertising experiences that leave a lasting impression.
Where This Applies
- Advertising
- Opportunity for advertising agencies to develop innovative campaigns that go beyond traditional methods and capture consumer interest.
- Digital Marketing
- Opportunity for digital marketers to explore new avenues of advertising that integrate technology and create memorable experiences.
- Entertainment
- Opportunity for entertainment companies to leverage interactive billboards as a promotional tool to engage with their audience and create buzz around their products.
