To promote its new Invisible Spray antiperspirant, Old Spice put together a two-hour film called 'Invisible World' that is set against a transparent background.
Although the majority of the film has viewers staring at a mostly blank screen, there are moments of action where men in green screen suits occasionally appear for those who are patient enough to sit through different parts of the film. At around the 20-minute mark, Invisible World even acknowledges that viewers will likely be skipping through parts of the film on YouTube to see if there is any action happening. As Old Spice describes: "keep imagining, because there’s nothing to see."
Full-length films have become a popular way for brands across multiple industries to draw attention to new products and services.
Invisible Promotional Films
More Stats +/-
Seasoning Spice Guides
Comical Masculine Scent Ads
8-Bit Art Advertisements
Animated Commercial Spoofs
Poop-Aiding Footrest Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
'Invisible World' is a Two-Hour Production from Old Spice
- By: Laura McQuarrieAug 26, 2017