To promote its new Invisible Spray antiperspirant, Old Spice put together a two-hour film called 'Invisible World' that is set against a transparent background.
Although the majority of the film has viewers staring at a mostly blank screen, there are moments of action where men in green screen suits occasionally appear for those who are patient enough to sit through different parts of the film. At around the 20-minute mark, Invisible World even acknowledges that viewers will likely be skipping through parts of the film on YouTube to see if there is any action happening. As Old Spice describes: "keep imagining, because there’s nothing to see."
Full-length films have become a popular way for brands across multiple industries to draw attention to new products and services.