W Magazine Utilizes AR to Bring Katy Perry's Image to Life

 - Aug 26, 2017
References: engadget & psfk
AR magazines are helping print media compete with online news sources. A recent example of this comes from 'W Magazine,' a publication that infused its pages with AR technology, allowing its readers' imaginations to run wild as they flip through the celebrity-studded pages.

In order to witness the visuals, users must download the accompanying app called 'Beyond the Page.' When scanning through the magazine, which features Katy Perry on the cover, readers will be presented with various altered images that come to life through their phone screens. The image of Perry features an AR infusion which becomes available when users hover over her.

Through their phone screens, readers have the option of clicking on her facial features to reveal a short film in which Perry discusses the concept of rebellion as she struts through the streets of Paris.