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TV-Watching Races

Sky Staged a Game of Thrones Marathon That Challenged Viewers to Run

— August 25, 2017 — Marketing
For most people, partaking in a Game of Thrones marathon means settling on the couch with plenty of snacks to watch previous seasons of the show.

While broadcasters often release marathons in anticipation of the start of a new TV show season, Sky decided to take a slightly different approach to this idea with 'The "Real" Game of Thrones Marathon.'

As its name suggests, The "Real" Game of Thrones Marathon involved a course of 26 miles for runners to follow, all the while watching seasons one to six on a large-scale screen. This distance is representative of the space one must travel between Lannisport and Casterly Rock in the fictional continent of Westeros. When the real-world marathon ended, the premiere episode of Game of Thrones season seven was shown.
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