Toto's 'Africa' is a legendary piece of new age pop music, and Dylan Beattie, a London-based software developer from Kenya, has recently created a website called 'ibless.therains.downin.africa' to give the ballad all the respect its due. The new website takes users to a black, mostly blank page that plays the music video for 'Africa' on repeat, letting them bask in the soothing glory of the track.
The website is a response to the recent introduction of the .africa top-level domain. For years, Europe has had its own domain (.eu,) but Africa only received its own domain a month ago. The .africa domain should represent a boon for businesses and individuals all across the continent.
Beattie's functionally useless but undeniably hilarious ibless.therains.downin.africa site might not be the most inspiring use of the domain, but it's certainly a creative one.
What's Driving This Trend
- New Age Pop Music
- Explore innovations in presenting new age pop music in unique ways such as creating niche websites that promote music videos on repeat.
- Top-level Domains
- There are disruptive opportunities in exploring effective ways of using recently introduced top-level domains such as .africa to enhance businesses and promote cultural products
- Niche Website Creation
- There is potential for developing functionally useless but creatively hilarious niche websites in various industries to attract consumers through humor and originality
Who This Affects Most
- Entertainment Industry
- Creating niche websites, slow TV, or similar concepts that display music videos and popular media could help entertainment industry businesses attract more consumers.
- Marketing and Advertising
- Top-level domains and original website creation can be used to create new marketing and advertising spaces and engage with consumers in more impactful ways.
- Technology
- Incorporating disruptive innovation opportunities in the area of new age pop music and original website creation allows technology companies to create unique and engaging products for their customers.
