In part of a deal with Google Daydream, Vogue is launching a new series of virtual reality closet tours called 'Supermodel Closets.' Kendall Jenner invited Vogue into her closet for a 360-degree tour that shows off accessories, clothing items and shoes, all in the span of just four minutes. For the ultimate viewing experience, the virtual reality videos are best enjoyed with a Daydream View VR headset or a Google Cardboard.
With 4K imagery, 360-degree views and the ability to fit into tight spaces, Google's Jump camera shows off one of the many potential uses for VR in the fashion industry, especially when it comes to capturing closets and other spaces that are small in scale.
In all, Vogue is set to share five Supermodel Closets, including other public figures like Cindy Crawford.
Key Themes Behind This Trend
- Virtual Reality Closet Tours
- VR technology is being used to offer immersive and interactive tours of celebrities' closets, providing users with a unique and personalized experience.
- 360-degree Imaging
- The use of 360-degree imagery allows for a comprehensive view of closets and small spaces, revolutionizing how fashion is showcased and consumed.
- Fashion Influencer Partnerships
- Collaborations between fashion influencers and media outlets like Vogue offer opportunities for brands to reach a wider audience and create engaging virtual experiences.
Where This Applies
- Fashion
- The fashion industry can leverage virtual reality to create innovative marketing strategies and engage consumers in a more immersive way.
- Technology
- The development of VR technology and 360-degree imaging opens up new avenues for innovation and disruption within the tech industry.
- Media
- Media companies like Vogue can explore partnerships with VR companies and fashion influencers to create unique and captivating content for their audiences.
