Gigi Hadid for Vogue Eyewear is a collection of model-designed frames that was recently released.
Celebrity co-branded products are being released every day, and Gigi Hadid is no stranger to such collaborations. Her latest sunglasses collaboration with Vogue Eyewear consists of four styles available in six colorways and lens options. The range is inspired by the star's personal style, and is currently available for pre-order.
All of the styles in this model-designed eyewear collection feature some iteration of the popular 90's style that Hadid is known for touting --
from a dramatic cat-eye frame to a squared off aviator.
Hadid's other most notable collaboration is with Tommy Hilfiger. Working with a cultural influencer like Hadid is a great way for brands to gain exposure to audiences they wouldn't normally have access to.
Key Themes Behind This Trend
- Model-designed Eyewear Collections
- Co-branded eyewear collections designed by models are becoming increasingly popular
- Celebrity Co-branding
- Collaborating with cultural influencers, like models and celebrities, is a growing trend for companies looking to expand their reach and connect with new audiences
- 90's Style Resurgence
- The resurgence of 90's fashion and style is leading to an increase in demand for eyewear styles from that decade
Where This Applies
- Fashion and Apparel
- The fashion and apparel industry is increasingly incorporating eyewear collections, as seen in the collaboration between Vogue Eyewear and Gigi Hadid
- Eyewear and Optics
- The eyewear industry is seeing a trend towards co-branded collections and increased demand for retro styles, such as those in Hadid's collection for Vogue Eyewear
- Marketing and Advertising
- Collaborating with cultural influencers, like models and celebrities, is a disruptive innovation opportunity for marketing and advertising agencies seeking to connect with new audiences and expand their reach
