Protective Urban Consumer Purses

The 'Shield Satchel' Offers Protection in the Event of Danger

The 'Shield Satchel' comes as a protective piece of equipment that will enable users to stay safe as they make their way through a city in the event of a riot, protest or attack where they might be at risk of being hurt. Designed by Celine Setiadi, the purse works by allowing you to keep all of your essentials within and toting it around with you during your daily routine. In the event that something dangerous does happen, the purse can be changed into a protective shield that will keep you safe from flying objects or potential attacks.

The 'Shield Satchel' is crafted from polycarbonate and acknowledges the need for protective accessories that will help to offer a way to stay safe when heading to a peaceful protest or simply walking the streets of a metropolitan area.

Protective Urban Accessories
There is a growing trend in creating urban accessories, such as purses, that offer protection during uncertain or dangerous times.
Multipurpose Protective Gear
The trend of creating multipurpose protective gear allows for increased convenience and safety in people's day-to-day lives.
Personalized and Stylish Safety Gear
With the increased demand for safety gear, there is an opportunity to create personalized and stylish products that people will want to carry.

Sectors Adopting This

Fashion
Fashion companies can capitalize on the trend of creating protective accessories and incorporate safety features into their designs.
Security
Security companies can enter the market of creating multipurpose protective gear, combining their expertise with the need for personal safety.
Technology
The use of new materials and technology in the production of personalized and stylish safety gear creates opportunities for tech companies to innovate and create new products.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 79%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X