While many products that advertise their environmental friendliness do so by putting sustainable materials at the forefront, the Nomadix towels are equally concerned with product design itself. The Nomadix towel is more than a towel alone — it's meant to serve as several different common beach items, such as a yoga mat, a blanket, and more.
To be sure, the Nomadix towel is also made from ecologically irreproachable materials. The versatile fabric derives from Global Recycled Standard-certified recycled bottles, meaning that each towel prevents extra waste that might very well end up in the ocean. Beyond that, though, the towel's shapeshifting multifunctionality means that consumers need not by several separate products to fulfill all their beach needs, ultimately reducing waste and consumption.