The Fluv Towels Were Designed To be Ultra-Absorbent and Soft
Grace Mahas — September 12, 2019 — Art & Design
References: kickstarter
The Fluv towels combine form and function to give users ultra-absorbency without compromising style or texture. These luxurious towels are made from 100 percent, OKOE-TEX certified organic cotton that's sourced from the United States.
The vibrant towels are made from a cotton material that boats 650 grams per square meter -- this ensures that the towels dries quickly while maintaining a balanced weight and high-absorbency.
The Fluv towels are available in 12 vibrant colorways including grass green, stone gray, purple rain, and cherry red -- to name a few -- and are not only limited to being used in the bathroom but come in smaller, hand towel sizes that are perfect to use in your kitchen.
The vibrant towels are made from a cotton material that boats 650 grams per square meter -- this ensures that the towels dries quickly while maintaining a balanced weight and high-absorbency.
The Fluv towels are available in 12 vibrant colorways including grass green, stone gray, purple rain, and cherry red -- to name a few -- and are not only limited to being used in the bathroom but come in smaller, hand towel sizes that are perfect to use in your kitchen.
Trend Themes
1. Organic Cotton Towels - The organic cotton towel industry could explore Fluv's use of US-sourced, OKOE-TEX certified materials for high-absorbency and stylish design.
2. Quick-drying Towels - Manufacturers offering quick-drying towels, similar to Fluv's 650gsm cotton bath towels, could lead to industry disruption in towel technology.
3. Multi-use Towels - The creation of multi-use towels, similar to the Fluv hand towels usable in both the kitchen and bathroom, could expand market opportunities for the towel industry.
Industry Implications
1. Home Goods - The home goods industry could explore opportunities in manufacturing organic cotton towels that balance high-absorbency and aesthetic design.
2. Hospitality - The hospitality industry could adopt quick-drying towels, similar to Fluv's 650gsm cotton towels, to enhance guest experience and improve sustainability efforts.
3. Kitchen Essentials - The kitchen essentials industry could increase market scope by producing multi-use hand towels that offer both aesthetics and functionality, as seen in the Fluv hand towels.
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