The 'SomerSide' towels are a recycled solution for beach and outdoor enthusiasts alike that will offer them a way to stay prepared for their excursions without the need for virgin materials. The towels are crafted with 85% recycled plastic sourced from 14 water bottles and feature a variety of functionalities that will make them perfect for use when spending time outdoors or traveling. This includes a hidden zip pocket for storing small essentials, a hanging hook for drying, a lightweight design and much more.
The 'SomerSide' towels have been designed in a wide array of style options to make them a hip addition to any outdoor adventurers roster of gear. This includes vibrant imagery that's reminiscent of Morocco, another with catch and a third with artwork that was hand-painted by an Indigenous Australian artist.
Why This Trend Is Growing
- Recycled Materials
- Opportunity for businesses to incorporate recycled materials into their products and reduce environmental impact.
- Functional Design
- Potential for innovative designs that add multiple functionalities to products, increasing consumer value.
- Artistic Collaborations
- Possibility for partnerships with artists to create unique and visually appealing products.
Industries Being Reshaped
- Outdoor Gear
- Disruptive innovation potential lies in creating sustainable and functional outdoor gear using recycled materials.
- Travel Accessories
- Opportunity to develop travel accessories with multi-functional designs that cater to the needs of modern travelers.
- Home Decor
- Potential for collaboration with artists to create artistic home decor pieces using recycled materials.
