The newly launched Los Emojis app is encouraging engagement from wider consumer base through offering over 100 different emojis, filters and animated GIFs which take inspiration from Hispanic culture.
The app's content primarily focuses on "popular Hispanic, Latin & Mexican American cultures, regions, people, foods, music, videos, sports, games, animals & everyday phrases." The app's goal is to inspire a deeper level of digital communication, through offering a more inclusive and diversified platform.
The Los Emojis app serves as the first Spanish-oriented emoji platform, offering a range of both humorous and practical icons, including recognizable and notable figures, in addition to musical and cuisine references. The app was launched in partnership with DEL Records, an independent Latin entertainment company.